Sharmaine Khoo - City Nomads - Interview
Photo Credit : Marisse Isabel Caine
Check Out Our Awesome Interview With Sharmaine Khoo, An experience architect with a 10 year-history in creative marketing, branding and events.
What motivates you to get out of bed in the morning?
I would much rather stay in bed, but work beckons.
How and Why did you start your City Nomads?
What does an average day look like for City Nomads?
If I’m lucky and have a day without meetings or events, I’ll be working and hanging in my PJs at home.
City Nomads has a creative offshoot called Nomadic Collective, can you tell us about this exciting project?
Emily and I thought it would be great to offer other value-added services such as PR, Marketing, Branding etc (especially since there were already people coming to us separately on freelance projects) which also acts like an artist agency to promote a trusted network of freelance creatives whom we can outsource such projects to. In a way, we can bring a community together to help each other.
We see you also working on a conscious initiative called Tropika, whats this?
Tropika is gathering of minds, music and morals. It's centred on global music and arts with aim to promote mindfulness on inclusivity, sustainability and wellness. Through our events, we hope to drive conversation and action
What inspires you?
Music, arts and travelling. It helps to widen one’s horizons and give perspectives in life in so many ways.
Sharmaine finding inspiration through travel.
What do you enjoy most with running your own business?
The flexibility on time.
What do you are the biggest challenges for the suite of the “Nomads” companies?
The competition in the industry.
What would you like to achieve Professionally in 6 months / 1 year / 5 years?
For Tropika, I hope it will be able to make a change in people’s life through global art and music.
Any advice for talent looking to set up their own Hustle?
Be curious, be inquisitive, be hardworking!
What is your favourite quote?
“Flow, not force”
Trust the course of your life,
Allow things to happen naturally;
Live in harmony with self, others and nature
Grow patiently like the flower does, sinking its roots deeper into the earth as it ascends higher toward the sun.
Life is beautiful.
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