Sharmaine Khoo - City Nomads - Interview

Check Out The Awesome Interview With Sharmaine Khoo, An experience architect with a 10 year-history in creative marketing, branding and events.

Super Super Dope November 20, 2018

Photo Credit : Marisse Isabel Caine

Check Out Our Awesome Interview With Sharmaine Khoo, An experience architect with a 10 year-history in creative marketing, branding and events.

What motivates you to get out of bed in the morning?

I would much rather stay in bed, but work beckons.

How and Why did you start your City Nomads?

I wasn’t the founder! I started on the job 3 years ago and over the course, I was offered the role to manage City Nomads along with my colleague/partner, Emily.

What does an average day look like for City Nomads?

If I’m lucky and have a day without meetings or events, I’ll be working and hanging in my PJs at home.

City Nomads has a creative offshoot called Nomadic Collective, can you tell us about this exciting project?

Emily and I thought it would be great to offer other value-added services such as PR, Marketing, Branding etc (especially since there were already people coming to us separately on freelance projects) which also acts like an artist agency to promote a trusted network of freelance creatives whom we can outsource such projects to. In a way, we can bring a community together to help each other.

We see you also working on a conscious initiative called Tropika, whats this?

Tropika is gathering of minds, music and morals. It's centred on global music and arts with aim to promote mindfulness on inclusivity, sustainability and wellness. Through our events, we hope to drive conversation and action

What inspires you?

Music, arts and travelling. It helps to widen one’s horizons and give perspectives in life in so many ways.

Sharmaine finding inspiration through travel.

Sharmaine finding inspiration through travel.

What do you enjoy most with running your own business?

The flexibility on time.

What do you are the biggest challenges for the suite of the “Nomads” companies?

The competition in the industry.

What would you like to achieve Professionally in 6 months / 1 year / 5 years?

I hope City Nomads will become the definite guide for both locals and tourists alike and our creative offshoot Nomadic Collective to play a bigger part in the lifestyle and travel industry.

For Tropika, I hope it will be able to make a change in people’s life through global art and music.

Any advice for talent looking to set up their own Hustle?

Be curious, be inquisitive, be hardworking!

What is your favourite quote?

“Flow, not force”
Trust the course of your life,

Allow things to happen naturally;  

Live in harmony with self, others and nature

Grow patiently like the flower does, sinking its roots deeper into the earth as it ascends higher toward the sun.

Life is beautiful.

Connect With Sharmaine




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