canoo-ev-custom-03

Canoo Brand Film

Motion Design,
Creative Direction.

Personal Motion Design Project to create a brand film for EV start up Canoo.

Ive been following the progress of Canoo from an early stage and absolutely love their design direction. In particular I find their lifestyle vehicle so beautiful and used it as inspiration for this personal project. (The base vehicle reminds me of the VOLKSWAGEN MICRO BUS 23 WINDOW SAFARI SAMBA from the 1960's).

The Canoo lifestyle EV comes in 4 versions, Base, Premium, Adventure and Delivery. I created 4 CGI environments for each vehicle.

With its flat sides, the Canoo EV looks perfect for customisation and I took the liberty of creating a number of unique versions, including Camo wraps, a Cali Style Cruiser and a 'sleeper' Hot Rod Van.

Being based in Singapore I may never get to drive or even see one of these EV's but im personally excited for when Canoo reach full production and their vehicles are launched to the public.

*This is a personal project, not affiliated with Canoo, the logos and EV's have been used to portray a personal idea. The live action footage is from the Canoo website. If you work for Canoo and wish for me to remove the project, please message me, thank you.

Tools used, Cinema 4D / Redshift, After Effects, Audition.

canoo-ev-custom-07
canoo-ev-custom-01
canoo-ev-dash
canoo-ev-custom-06
canoo-ev-custom-02
overview-new-01
canoo-ev-base-model
canoo-ev-premium
canoo-ev-delivery
canoo-ev-adventure
overview-new-02
canoo-ev-lounge
canoo-ev-adventure
canoo-ev-super-01
canoo-ev-custom-04
canoo-ev-hero

MORE WORK HERE

Portfolio

About

Super Super Dope

Creative Direction, 3D Motion Design and CGI.

Feel free to contact Lee via email. e:lee{@}supersuperdope.com